WhatsApp sends real-time messages and is one of the world’s most popular communication applications in the 21st century. The present study highlights and examines the domestication of WhatsApp among farmers. An exhaustive whatsapp user list was prepared from each village and 3 farmers were selected with the help of systematic sampling technique. Thus, 90 farmers from the 3 blocks of the district using whatsapp were purposively selected and grouped for sending the messages of agricultural aspects. The study was conducted at Krishi Vigyan Kendra, Neemuch during 2016-17.

Although many smallholder communities are yet to embark on their journey towards gender empowerment, this report presents best practice examples which demonstrate that significant strides can be achieved in relatively short time periods. Women’s Coffee initiatives are engaging consumers about the role of women in coffee production, and providing additional premiums that fund projects targeted at women, such as the projects implemented by UNICAFEC in Peru and Soppexcca in Nicaragua.

Developing competitive agro-industries is crucial for generating employment and income opportunities. It also contributes to enhancing the quality of, and the demand for, farm products. Agro-industries have the potential to provide employment for the rural population not only in farming, but also in off-farm activities such as handling, packaging, processing, transporting and marketing of food and agricultural products. There are clear indications that agro- industriesare having a significant global impact on economic development and poverty reduction, in both urban and rural communities.

The farming systems followed by farmers in Asia, Africa and Latin America have the potential to deal with the problems thrown up by climate change. This article examines the changing drought ecosystems of poor farmers and also points out that the present paradigm of agricultural development and what it means for small farmers needs to be critically evaluated. Droughts in 2016 affected a quarter of the Indian population (2,55,923 villages in 254 districts in 10 states). Debates over drought preparedness and development priorities have been widespread.

This chapter analyses the access to and adequacy of formal sources in meeting the credit needs, particularly agricultural credit needs, of small farmers in India with the help of banking data, and data on the borrowing profiles of these households collected through the village surveys of the Project on Agrarian Relations in India (PARI).Three major institutions provide formal credit in the rural areas of India today: commercial banks, regional rural banks (RRBs), and credit cooperatives.

Market access determines the income of agricultural households and incentivizes the cultivation of diverse crops. Markets in India are mostly unorganized with limited infrastructure limiting their ability to cater to quality requirements and specifications demanded by urban consumers. Therefore, parallel to traditional markets, direct linkages with farms and alternative markets based on electronic sales platforms, new commodity futures and warehousing systems are needed.

This paper studies the relationship between the Women’s Empowerment in Agriculture Index (WEAI) and market orientation of farm production in India. This is the first time that the WEAI has been used in an Indian agricultural context and the first time that it is being associated with market orientation. Was used data on 1920 adults from 960 households in the Chandrapur District of Maharashtra and classified the households into three groups—(1) landless, (2) food-cropping, and (3) cash-cropping—that reflect increasing degrees of market orientation

The paper analyses the linkages that prevail between women’s empowerment, agriculture and household consumption, through a case study of an initiative for empowerment of women farmers, Mahila Kisan Sashaktikaran Pariyojana (MKSP), undertaken by the M S Swaminathan Research Foundation (MSSRF), which became a government-funded national-level programme in 2010..

This study aims to estimate the nutritional and agricultural impacts and cost-effectiveness of (1) an agricultural extension platform of women’s groups viewing and discussing videos on nutrition-sensitive agriculture (NSA) practices, with visits at women’s homes or farms to follow up on adoption of new practices shown in the videos (AGRI), (2) women’s groups viewing and discussing videos on NSA and nutrition-specific practices, also with follow-up visits (AGRI-NUT), and (3) women’s groups viewing and discussing videos on NSA combined with a Participatory Learning and Action(PLA)approach of

Participatory varietal selection (PVS) is a recent approach increasingly being used in developing countries to make the farmers choose the best suited variety for their locality. Sugarcane Breeding Institute, Coimbatore implemented this participatory approach in M.R.K. Cooperative Sugar Mills Ltd., Sethiathope, Tamil Nadu during 2002 to 2006. Participatory rural appraisal and agro-eco system analysis were done with the participation of farmers to assess the situation and identify the needs of sugarcane growers.