This decision guide is intended to help extension professionals and their organizations make informed decisions about which extension method and approach to use for providing information, technologies and services to rural producers and to facilitate interactions and knowledge flow. Expected users include field-based rural advisors, extension managers and programme planners.

For agricultural extension and advisory services (AEAS), social media presents a huge scope not just to communicate to the farmers better and with efficiency, but also to act as innovation brokers in Agricultural Innovation Systems (AIS). And not just for the organizations, social media has made it easier for farmers to communicate with extension professionals, experts and peers in real time. And with this increased potential to share views and ideas and easy access to information, discretion becomes important for organizations to maintain professionalism in a new social world.

This brochure is on the Virtual Extension and Research Information and Communication Network (VERCON), a conceptual model that any country can use and adapt to improve access to agricultural information and knowledge sharing and to strengthen the linkages between rural institutions and individuals, using information and communication technologies.

The main objective of the Guidelines is to provide a non-binding complement to other guidelines and offer advice to RDP evaluation stakeholders on how to carry out the evaluation activities for answering the common evaluation questions related to innovation. Since the RDP’s effects on innovation in rural areas can be expected to take place, most likely, in the long-term, the guidelines focus in particular on those evaluation related activities, which will be reported in the AIR in 2019 and in the ex post evaluation. The Guidelines are structured in three parts: