Past studies showing that barriers to farmers’ adaptation behaviors are focused on their socio-economic factors and resource availability. Meanwhile, psychological and social considerations are sparingly mentioned, especially for the related studies in developing countries. This study investigates the impact of psychological factors and social appraisal on farmers’ behavioral intention to adopt adaptation measures for the aforementioned reason, due to climate change and not to anthropogenic climate change.

Farmers in Asia like to grow cassava because the crop will tolerate long dry periods and poor soils, and will produce reasonable yields with little inputs. Most farmers realize, however, that cassava production on slopes can cause severe erosion, while production without fertilizer inputs may lead to a decline in soil productivity. Research has shown that cassava yields can be maintained for many years with adequate application of fertilizers, and that there are various ways to reduce erosion.