This video campaign shows how the successful Katalyst Market Development Project in Bangladesh is facilitating access to high-value products, services and local sales markets. At the heart of this campaign is a new video featuring the cricket heroine Salma Khatun.

Katalyst, one of the leading market development programs in Bangladesh, wanted to investigate the scope for growth of agro-food processing industry in Bangladesh and define the interventions that could facilitate the growth by addressing the key barriers for growth and competitiveness. The study began with identifying prospective subsectors to analyse and understand the subsector-specific and overarching constraints and opportunities.

Inclusive Market Development (IMD) has potential to promote the economic development of the country through the collaborative efforts of different stakeholders (both public and private), by establishing new norms, delivering well-targeted programmes, and providing support to accelerate the pace of change. 

Building on this potential, Katalyst’s Women’s Economic Empowement (WEE) sector designed an intervention to provide training in modern prawn cultivation techniques and input and create linkages between feed and aqua-chemical companies with women prawn farmers of the Jessore-Khulna Bagerhat Satkhira Narail belt. Through this intervention, 22,170 women farmers have improved access to quality inputs and relevant know-how.

The study made a rigorous analysis of the production and export performance of the sector, challenges accompanying vegetables exports, backward and forward supply chain issues and requirements at the export destinations, and an assessment of government policies to address the supply side constraints in the vegetables exports.

The brochure summarizes main features and goals of the EU funded CDAIS project, jointly implemented by FAO and AGRINATURA to support the Action Plan of the Tropical Agriculture Platform.