Agricultural marketing is the main driving force for economic growth. But it is poorly developed in most developing countries. The main cause for the poor development of the agricultural production is the poor development of the agricultural marketing. To overcome this problem the government of Ethiopia has developed a master plan to enhance market oriented production. To realize this plan different projects have been developed and implemented in different parts of the country.

The Applied Research and Innovation Systems in Agriculture project (ARISA) started in December 2014 with the aim of increasing net farm income for 10,000 smallholder farming households in eastern Indonesia. The project was designed to address a key challenge in agricultural research for development: how to ensure that proven research outputs1 are available and accessible for use in farming communities.