Agricultural marketing is the main driving force for economic growth. But it is poorly developed in most developing countries. The main cause for the poor development of the agricultural production is the poor development of the agricultural marketing. To overcome this problem the government of Ethiopia has developed a master plan to enhance market oriented production. To realize this plan different projects have been developed and implemented in different parts of the country.

Rwanda has experienced significant economic growth following the 1994 Genocide. This growth is attributed to the expansion of its agricultural sector, specifically farming intensification and the government’s focus on creating strong agriculture cooperatives. While Rwanda’s economic development has been impressive, many academics have argued that Rwanda’s growth comes at the cost of an authoritarian governmental regime, whose policies have too heavy a hand in the daily activities of smallholder farming.