This study explores the role of gender-based decision-making in the adoption of improved maize varieties. The primary data were collected in 2018 from 560 farm households in Dawuro Zone, Ethiopia, and were comparatively analyzed across gender categories of households: male decision-making, female decision-making and joint decision-making, using a double-hurdle model. The results show that the intensity of improved maize varieties adopted on plots managed by male, female, and joint decision-making households are significantly different.