Using a combination of an ordered logit and Heckman selection models and a case study from an out-scaling program for a barley technology package in Ethiopia, this study provided evidence that a newly introduced farmer-to-farmer extension approach offers a viable option for tackling this development challenge. Model results showed that unlike the conventional approach, the new extension approach was effective in creating better access to seeds of the improved varieties and positively influencing farmers’ perceptions, ultimately leading to favorable adoption decisions.

Low and slow adoption of improved agricultural technologies among smallholders often frustrate technology development and promotion efforts in the developing world. That is especially true for technologies requiring high initial investment. This study investigates how increasing farmers' awareness and exposure to new agricultural technologies through the creation of systematic linkages in the research-to-development continuum affect adoption. The double hurdle and duration analysis models were applied to a sample of 820 smallholder households producing wheat and barley in Syria.