This study aims at inspiring the success of further agricultural innovation policies. Findings fromthis study will provide useful inputs for researchers, governments, the private sector, donors, and other stakeholders to improve policy-maker engagement processes for innovations to ensure appropriate development and dissemination of innovation and maximise their socioeconomic impacts on the wider population.

The study responds to the request by farmers in the Hohoe and Jasikan Rice Innovation Platforms, to identify traders and consumers’ rice preferences to enable them produce rice varieties that meet users’ demands. The study provided strategic guidelines for the development of a marketing and promotional plan for locally produced rice in Ghana. The report is structured as follows: Chapter one introduces the study including the study objectives, design and methodology.

To establish an effective monitoring and evaluation system that would effectively measure progress towards achieving the project objectives and targets, different data collection methods including surveys, focus group discussions and participatory workshops were conducted. Data were collected to have an in-depth understanding of the constraints in the rice value chain and to identify intervention strategies for addressing the constraints through the value chain analysis approach.