The objectives of this study are to: (1) assess the demand for vegetables from formal buyers in Lesotho; (2) examine the current production and marketing strategies of commercial vegetable farmers; and (3) suggest the design of the pilot supplier development program (SDP) to improve formal market access for smallholder farmers. The focus of this study is on Maseru, as it is the main center of demand in the country. The rest of this paper is organized as follows. Part 1 describes the demand for fresh produce and sourcing strategies of buyers in Maseru.