The objective of the study was to outline the determinants of market awareness and participation in the Kaonafatso ya Dikgomo (KyD) scheme in South Africa. The study utilised a cross-sectional survey of a randomly selected sample of 116 KyD farmers in KwaZulu-Natal Province. A Logit model was used to analyse the data. The results show that more farmers are aware of farmgate market channels, but however, they tended to utilise auction market channels.
The agricultural industry is getting more data-centric and requires precise, more advanced data and technologies than before, despite being familiar with agricultural processes. The agriculture industry is being advanced by various information and advanced communication technologies, such as the Internet of Things (IoT). The rapid emergence of these advanced technologies has restructured almost all other industries, as well as advanced agriculture, which has shifted the industry from a statistical approach to a quantitative one.