Conventional approaches to agricultural extension based on top–down technology transfer and information dissemination models are inadequate to help smallholder farmers tackle increasingly complex agroclimatic adversities. Innovative service delivery alternatives, such as field schools, exist but are mostly implemented in isolationistic silos with little effort to integrate them for cost reduction and greater technical effectiveness.
Past studies showing that barriers to farmers’ adaptation behaviors are focused on their socio-economic factors and resource availability. Meanwhile, psychological and social considerations are sparingly mentioned, especially for the related studies in developing countries. This study investigates the impact of psychological factors and social appraisal on farmers’ behavioral intention to adopt adaptation measures for the aforementioned reason, due to climate change and not to anthropogenic climate change.