The agricultural industry is getting more data-centric and requires precise, more advanced data and technologies than before, despite being familiar with agricultural processes. The agriculture industry is being advanced by various information and advanced communication technologies, such as the Internet of Things (IoT). The rapid emergence of these advanced technologies has restructured almost all other industries, as well as advanced agriculture, which has shifted the industry from a statistical approach to a quantitative one.
Past studies showing that barriers to farmers’ adaptation behaviors are focused on their socio-economic factors and resource availability. Meanwhile, psychological and social considerations are sparingly mentioned, especially for the related studies in developing countries. This study investigates the impact of psychological factors and social appraisal on farmers’ behavioral intention to adopt adaptation measures for the aforementioned reason, due to climate change and not to anthropogenic climate change.