The objective of the study was to outline the determinants of market awareness and participation in the Kaonafatso ya Dikgomo (KyD) scheme in South Africa. The study utilised a cross-sectional survey of a randomly selected sample of 116 KyD farmers in KwaZulu-Natal Province. A Logit model was used to analyse the data. The results show that more farmers are aware of farmgate market channels, but however, they tended to utilise auction market channels.
Past studies showing that barriers to farmers’ adaptation behaviors are focused on their socio-economic factors and resource availability. Meanwhile, psychological and social considerations are sparingly mentioned, especially for the related studies in developing countries. This study investigates the impact of psychological factors and social appraisal on farmers’ behavioral intention to adopt adaptation measures for the aforementioned reason, due to climate change and not to anthropogenic climate change.