The present research aimed at investigating the effect of communication channels on the economic success of early profitable and entrepreneur small and medium enterprises in the agricultural sector. It was an applied research in which the descriptive-survey method was used. The research sample included 356 founders of entrepreneur small and medium enterprises (at the time of conducting the research) in the Markazi province, Iran, among which 100 founders were selected according to the Cochran formulation using the stratified random sampling method.
Given the search for new solutions to better prepare cities for the future, in recent years, urban agriculture (UA) has gained in relevance. Within the context of UA, innovative organizational and technical approaches are generated and tested. They can be understood as novelties that begin a potential innovation process. This empirical study is based on 17 qualitative interviews in the U.S. (NYC; Philadelphia, PA, USA; Chicago, IL, USA).