This paper analyzes the integration of coffee producers into potential sustainability-oriented market segments. The analysis is presented through the lens of value chains by mapping the different coffee chains present in a predominantly coffee growing region, Kodagu, district, India as well as the governance structures that influence interactions and strategies for upgrading
In this paper is described how value chains act as an important catalyst in improving farmers’ income by strengthening the backward and forward linkages of
agriculture. Discuss about several policy interventions that are being made to organize farmers and facilitate their access to markets, finances, inputs and technologies.