Numerous innovation platforms have been implemented to encourage the adoption of agricultural innovations and stakeholder interactions within a value chain. Yet little research has been undertaken on the design and implementation of innovation platforms focussing on issues other than market access and aiming to encourage agro-ecological intensification.
Precision agriculture (PA) is growing considerably in Brazil. However, there is a lack of information regarding to PA adoption and use in the country. This study sought to: (i) investigate the perception of growers and service dealership about PA technologies; (ii) identify constraints to PA adoption; (iii) obtain information that might be useful to motivate producers and agronomists to use PA technologies in the crop production systems.