This study aimed to identify the perceptions of farmer community towards the electronic media and relationship between different demographic characteristics of respondents with the use of electronic communication of TV and radio, in Khyber Pakhtunkhwa (KPK), a province of Pakistan. Random sampling technique was used for selecting 183 respondents. Data were analyzed with descriptive statistics and Chi-square
There is a broad consensus that farmers are not simply recipients of promoted techniques: rather, they are also an important source of agricultural innovations. They invent farm tools and equipment, develop new crop varieties, and add value to externally promoted technologies. When scouting, documenting and promoting such farmer-generated innovations, the thorny issue of intellectual property rights (IPRs) often emerges.