Agriculture plays an important role in the economy of Pakistan and it is not possible to realize sustainable biological yields without following sustainable agricultural extension. However, these extension activities are not making significant impacts on crop yields and have not been able to help farmers realize sustainable biological yields and elevated rural livelihoods. The purpose of this study is to ascertain the perceptions of the farmers about the extension services. A survey study was conducted in the Peshawar district of Khyber Pakhtunkhwa (KP) province - Northern Pakistan.
This article conceptualizes the diffusion of user innovations from a service ecosystem perspective. With the focus on sustainable innovations, the service ecosystem is evaluated, along with other systemic innovation concepts, as a possible theoretical basis for explaining the first adoption and diffusion of user innovations.