The concept of an innovation platform is increasingly used in interventions inspired by agricultural innovation systems thinking, as a way of bringing stakeholders from a sector together to enable transformative change. An essential role on such innovation platforms is thought to be that of the ‘innovation champion’, but this role has so far not been unravelled.
This work has largely focused on the developed world, yet the majority of people and future economic growth lies in the developing world. Further, most research examines micro data on consumers or firms, limiting what is known regarding the role of macro factors on diffusion, such as social systems. Addressing these limitations, this research provides the first high-level insights into how green building adoption is occurring in developing countries.