This book is the re-titled third edition of the widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions,Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today.
Most cocoa farmers in Ghana do not adopt research recommendations because they cannot afford the cost, therefore, yields are low. Integrated pest management (IPM) technologies that rely on low external inputs were tried with a group of farmers. The technologies included using aqueous neem seed extracts to control capsids; removing diseased pods to reduce blackpod incidence; controlling mistletoes, epiphytes, weeds; and managing shade. Although yields increased significantly, adoption was constrained by technical, social and economic factors.
The capacity of existing monitoring and decision making tools in generating evidence about the performance of R4D with multi-stakeholder processes, such as innovation platforms (IPs), public private partnerships (PPP), participatory value chain management (PVCM) is very limited. Results of these tools are either contextual and qualitative such as case studies that can not be used by other R4D interventions or quantitative i.e. impact assessments that do not inform what works in R4D.
In Bangladesh, strengthening agricultural innovation calls for facilitation of interactive communication and a wide range of mediation tasks within (and between) stakeholders operating in different social spheres. This paper examines how a public-sector agricultural extension agency has attempted to change its roles in implementing a major agricultural extension project in order to strengthen agricultural innovation.