This study presents a quasi-experimental analysis of the impact of FairTrade certification on the commercial performance of coffee farmers in Tanzania. In doing so the study emphasises the importance of a well-contextualised theory of change as a basis for evaluation design. It also stresses the value of qualitative methods to control for selection bias. Based on a longitudinal (pseudo-panel) dataset comprising both certified and conventional farmers, it shows that FairTrade certification introduced a disincentive to farmers’ commercialisation.
Farmers in Asia like to grow cassava because the crop will tolerate long dry periods and poor soils, and will produce reasonable yields with little inputs. Most farmers realize, however, that cassava production on slopes can cause severe erosion, while production without fertilizer inputs may lead to a decline in soil productivity. Research has shown that cassava yields can be maintained for many years with adequate application of fertilizers, and that there are various ways to reduce erosion.