The frequency and severity of uncertain rainfall and climate extremes are projected to increase across many parts of the world. Access to rainfall forecasting information becomes an essential and critical resource that smallholder farmers should use to take advantage of good rains and avoid its adverse effects. In many smallholder farming communities, the reliability and accuracy of the scientific information is questionable and therefore not adequately used to make informed farming decisions.
Market access determines the income of agricultural households and incentivizes the cultivation of diverse crops. Markets in India are mostly unorganized with limited infrastructure limiting their ability to cater to quality requirements and specifications demanded by urban consumers. Therefore, parallel to traditional markets, direct linkages with farms and alternative markets based on electronic sales platforms, new commodity futures and warehousing systems are needed.