For agricultural extension and advisory services (AEAS), social media presents a huge scope not just to communicate to the farmers better and with efficiency, but also to act as innovation brokers in Agricultural Innovation Systems (AIS). And not just for the organizations, social media has made it easier for farmers to communicate with extension professionals, experts and peers in real time. And with this increased potential to share views and ideas and easy access to information, discretion becomes important for organizations to maintain professionalism in a new social world.
L’Initiative sur les bonnes pratiques au niveau mondial entend rendre l’information et le savoir-faire en matière de vulgarisation facilement accessibles à un large public de praticiens. Pour ce faire, elle prépare des Notes de bonnes pratiques, qui décrivent les concepts et méthodes clés dans un format facile à comprendre. Ces notes donnent une vue d’ensemble des principaux aspects et des références permettant d’aller plus loin. Les notes sont téléchargeables gratuitement à partir de www.betterextension.org.
Development is the process of change and facilitation helps in accelerating this process through the change agents‘ or the extension service provider. While working with farmers, agri-traders and processors, facilitation refers to promote group learning, building consensus and enhancing participation in collective actions. A facilitator has multidimensional roles to play.