This paper examines some issues related to the production and marketing of kiwi in Arunachal Pradesh, the largest producer of kiwis in India. It contributes 56.5% of the total 8.5 thousand tons of kiwis produced in the country. India imports 75% of its domestic demand for fresh kiwis and, therefore, there is huge scope to upscale kiwi production in north-eastern states in general and Arunachal Pradesh in particular.