Present-day society asks more from agriculture than just the production of food. Agriculture is now required to be concerned with the quality of food, ecosystem services, inclusion of marginalized populations, revitalization of rural territories, energy production, etc. This opening up of the future of agriculture encourages rural actors to experiment with new farming systems, using imagination, creativity and determination to replace dominant models. At the same time, low-cost mass-production systems continue on their way, with promises of a future based on green technologies.
The goal of this work is to review methodologies to analyze value chains, particularly within the agribusiness sector. The first part of the analysis delves into the value chain concept, with the aim of discovering how the concept has changed from an historical perspective, and what would be an acceptable narrow definition.
The aim of this study is to explore how the governance of a global food value chain can facilitate the value chain’s market orientation. The study applies a multiple case study design. Four in-depth case studies were conducted on global food value chains from New Zealand to Western Europe dealing with the products apples, kiwis, venison and lamb. Interviews were conducted with actors from these four value chains in the Netherlands as well as in New Zealand. In each value chain actors with similar functions were interviewed in order to make the results comparable.