Present-day society asks more from agriculture than just the production of food. Agriculture is now required to be concerned with the quality of food, ecosystem services, inclusion of marginalized populations, revitalization of rural territories, energy production, etc. This opening up of the future of agriculture encourages rural actors to experiment with new farming systems, using imagination, creativity and determination to replace dominant models. At the same time, low-cost mass-production systems continue on their way, with promises of a future based on green technologies.
This teaching case study is to stimulate readers to think strategically and come up with innovative solutions to the challenges that Songxiaocai faces. The materials used to write this case is drawn from the sources including the semi-structured interviews with managers within Songxiaocai Company, online information, and materials