CABI and the Cereal Growers Association (CGA) have been sharing information with farmers in Kenya on how to effectively and safely manage the continuing threat of the invasive fall armyworm (Spodoptera frugiperda). This was achieved thanks to a development communication campaign that combined video sharing through a network of lead farmers and social media.
Gender integration focuses on applying a gender lens to look at how social relations of gender and underlying power dynamics affect men’s and women’s participation in and benefit from development programmes. In Plantwise, gender mainstreaming aimed to (1) understand gender relations and how they affected access to agricultural advisory services and adoption of plant health management practices, and (2) remove gender related barriers to access and adoption and improve gender equity.