Working with women in the agriculture sector in Pakistan poses a challenge as agricultural extension and development staff are predominantly male and interactions for women with men outside the family are culturally not acceptable. At the same time, women in Pakistan play an equal role in agriculture as well as taking responsibility for household chores, including cooking and taking care of the nutrition of the family.
CABI and the Cereal Growers Association (CGA) have been sharing information with farmers in Kenya on how to effectively and safely manage the continuing threat of the invasive fall armyworm (Spodoptera frugiperda). This was achieved thanks to a development communication campaign that combined video sharing through a network of lead farmers and social media.