The ‘ICT based Customer Care Solution for Poor Farmers’ is a case study that highlights Katalyst project’s work in developing low cost ICT solutions for farmers by collaborating with various public and private sector partners. The case study specifically focuses on a missed call based agriculture helpline service that was developed in collaboration with leading agriculture input companies. The service provides agriculture information solutions to smallholder farmers for free. Till date, the service has benefitted approximately 160,000 farmers.
Inclusive Market Development (IMD) has potential to promote the economic development of the country through the collaborative efforts of different stakeholders (both public and private), by establishing new norms, delivering well-targeted programmes, and providing support to accelerate the pace of change.