The pursuit of sustainability in particular places and sectors often unravels at the edges. Efforts to tackle environmental problems in one place shift them somewhere else or are overwhelmed by external changes in drivers. Gains in energy efficiency of appliances used in houses are offset by greater total numbers or compensating changes in patterns of use. Analytical perspectives and practical initiatives, which treat production and consumption jointly, are needed to complement experiences and efforts with sector-, place-, product- and consumer-oriented approaches.