Farmers and businesses need to adapt constantly if they are to survive and compete in the rapidly evolving environment associated with the contemporary agricultural sector. Rethinking agricultural research as part of a dynamic system of innovation could help to design ways of creating and sustaining conditions that will support the process of adaptation and innovation. This approach involves developing the working styles and practices of individuals and organizations and the incentives, support structures and policy environments that encourage innovation.
The International Livestock Research Institute (ILRI) and the Ministry of Agriculture (MoA) initiated a 5 year project in June 2004 with the financial assistance from the Canadian International Development Agency (CIDA). The project, entitled: “Improving productivity and market success” (IPMS) of Ethiopian farmers, aims at contributing to a reduction in poverty of the rural poor through market oriented agricultural development.