Como aporte al posicionamiento de la extensión rural como objeto multidimensional de estudio, en este estudio se analizan las valoraciones realizadas por extensionistas rurales acerca de situaciones inherentes a su experiencia cotidiana de trabajo, seguido de la identificación de factores de satisfacción/insatisfacción laboral.
This article describes the experience of analyzing groups of Colombian fruit farmers’ capacity to collect information and their interest and ability to take advantage of the opportunities offered by information and communication technologies (ICTs). Three cycles were designed to understand the attitudes, skills, and current practices of fruit growers and to define the necessary conditions for effective information sharing. The three cycles involved individual farmers, farmer groups meeting face to face, and virtual meeting with farmer groups.