Policy brief No. 1. In recent years, food consumers have become in- creasingly aware of and concerned about the sa- fety of food products. As a response, public and private actors have introduced different standards to ensure that food safety reaches the degree de- manded by consumers. Developing countries often lack the institutional capacities and financial and non-financial resources to comply with standards.
Classical innovation adoption models implicitly assume homogenous information flow across farmers, which is often not realistic. As a result, selection bias in adoption parameters may occur. We focus on tissue culture (TC) banana technology that was introduced in Kenya more than 10 years ago. Up till now, adoption rates have remained relatively low.