This paper analyzes the integration of coffee producers into potential sustainability-oriented market segments. The analysis is presented through the lens of value chains by mapping the different coffee chains present in a predominantly coffee growing region, Kodagu, district, India as well as the governance structures that influence interactions and strategies for upgrading
The present study investigates the value chain supplying school catering with organic produce, using the organic vegetable industry in the Berlin-Brandenburg region as an example. It employs a qualitative case study approach to explore industry actors’ perspectives and their activities within the value chain. Data is collected by conducting ten in-depth interviews with actors on different supply chain levels (farming, wholesale, and school catering) and is analyzed using qualitative content analysis