The study focuses on how levels of innovation, measured by complexity and investments requirements of the adopted technologies, relates to innovative behavior and complying with social responsibility practices, as two indicators of the farmer's behavior towards innovation. A typology of farmers with different technological
levels was constructed based on multivariate techniques, according to the adoption of seven technologies. The main objective of the study was to relate SR and innovative behavior to the technology clusters
The study analyzed the value chain of natural rubber in Nigeria. The study specifically mapped the natural rubber value chain and identify the functions performed by the respondents in the chain; identified the existing marketing channels and estimated the marketing margin at each value addition point. Data for the study were collected using a well-structured questionnaire administered to 425 respondents selected using a two–stage sampling process involving random and purposive sampling techniques