Industrial agriculture and its requirement for standardized approaches is driving the world towards a global food system, shrinking the role of farmers and shifting decision-making power. On the contrary, a holistic perspective towards a new food-system design could meet the needs of a larger share of stakeholders. Long-term experiments are crucial in this transition, being the hub of knowledge and the workshop of ‘participation in’ and ‘appropriation of’ the research in agriculture over a long term.
This study investigated the sustainability challenges and the adoption of sustainability innovations along the value chain of flowering potted plants supplying the German market. Data was collected through eighteen in-depths interviews with chain actors from different stages of the value chain and analyzed through qualitative content analysis. The material flow of the value chain begins at the breeding level followed by the propagation level. Cuttings are produced mostly in African countries, rooted cuttings and potted plants are cultivated in Europe.
Industrial agriculture and its requirement for standardized approaches is driving the world towards a global food system, shrinking the role of farmers and shifting decision-making power. On the contrary, a holistic perspective towards a new food-system design could meet the needs of a larger share of stakeholders. Long-term experiments are crucial in this transition, being the hub of knowledge and the workshop of ‘participation in’ and ‘appropriation of’ the research in agriculture over a long term.