This paper analyzes the status of Pakistan’s agriculture in the world and quantifies the potential of improving productivity and quality of value chain at its different nodes. A great potential of expansion in the value chain of large number of agricultural commodities produced in Pakistan are observed. Just bringing the average crop yield levels at par to the world average yield can generate over US$11 billion additional revenues to the producers. Despite lower yield, majority of commodities have lower prices compared to the world average prices at the farmgate.
The paper discusses issues related to Design, User experience Usability involved in designing the interface to be used in rural areas. This study analyses the problems based on tests done on the interface in the villages of Punjab, Pakistan. Rural development is based on economic, social and human development. Whereas, Software Requirement Engineering focuses on how requirements can be gathered to achieve better end product. We aim to discuss software requirement gathering process in rural areas and attempting to elicit requirements from Pakistani rural woman.