The innovation of agricultural systems management is a determinant factor that guarantees adaptation to a new paradigm of global economy, environmental protection, and social requirements. The conventional concepts of innovation, applicable to new products and processes, do not consider many characteristics of the agricultural sector, such as social innovation and innovation resulting from new or renewed processes.
Organic farming can play an important role in rural development and food production, by reinforcing the trend toward sustainable agriculture and its purpose of ecosystem conservation. The agribusiness of organic farming is particularly relevant in family farming, given the labor availability and the short marketing circuits. The innovative techniques of organic farming, namely with soil fertility, weed and pest control, opens a wide range of possibilities in its development and extension.
Consumer concerns are leading to changes in China’s food markets and demands for higher quality food. In this article, we explore the role of farmer cooperatives in China in linking farmers with high-quality food markets. We consider food quality a social construct and farmer cooperatives key players in the ‘quality battlefield’. Using a case study approach, we investigate the everyday practices of three farmer cooperatives.