Empirical studies on agricultural technology adoption generally divide a population into adopters and nonadopters, and analyse the reasons for adoption or nonadoption at a point in time. In reality, technology adoption is not a one-off static decision, rather it involves a dynamic process in which information gathering, learning and experience play pivotal roles, particularly in the early stage of adoption. A conceptual framework for an adoption pathway is suggested in which farmers move from learning to adoption, to continuous or discontinuous use over time.