This article therefore analyses whether agricultural advisors representing companies that do not sell pesticides (independent advisors) are more likely to recommend reduced pesticide use than agricultural advisors who represent companies with an economic interest in selling pesticides (supplier-affiliated advisors). However, we would not necessarily expect a crude relationship between economic incentive and higher pesticide recommendations. After all, advisors have to justify their recommendations to their customers, the farmers.
Precision Agriculture (PA) has been advocated as a promising technology and management philosophy that provides multidimensional benefits for producers and consumers while being environmentally friendly. In Europe, private stakeholders (farm advisors, farm equipment producers, decision support providers, farmers) and research institutions have been trying to develop, test and demonstrate adoption of precision agriculture solutions with governments financing big projects in these areas. Despite these efforts, adoption is still lagging behind expectations.