This book is the re-titled third edition of the widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions,Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today.
This paper examines the role of innovation brokers in stimulating innovation system interaction and innovation capacity building, and illustrates this by taking the case of Dutch agriculture as an example. Subsequently, it reflects upon the potential role of innovation brokers in developing countries’ agriculture. It concludes that innovation brokerage roles are likely to become relevant in emerging economies and that public or donor investment in innovation brokerage may be needed to overcome inherent tensions regarding the neutrality and funding of such players in the innovation system.
In Bangladesh, strengthening agricultural innovation calls for facilitation of interactive communication and a wide range of mediation tasks within (and between) stakeholders operating in different social spheres. This paper examines how a public-sector agricultural extension agency has attempted to change its roles in implementing a major agricultural extension project in order to strengthen agricultural innovation.
Most cocoa farmers in Ghana do not adopt research recommendations because they cannot afford the cost, therefore, yields are low. Integrated pest management (IPM) technologies that rely on low external inputs were tried with a group of farmers. The technologies included using aqueous neem seed extracts to control capsids; removing diseased pods to reduce blackpod incidence; controlling mistletoes, epiphytes, weeds; and managing shade. Although yields increased significantly, adoption was constrained by technical, social and economic factors.
According to the authors of this paper, actual methods of scaling are rather empirical and based on the premise of ‘find out what works in one place and do more of the same, in another place’. These methods thus would not sufficiently take into account complex realities beyond the concepts of innovation transfer, dissemination, diffusion and adoption. As a consequence, scaling initiatives often do not produce the desired effect.
The process of knowledge brokering in the agricultural sector, where it is generally called agricultural extension, has been studied since the 1950s. While agricultural extension initially employed research push models, it gradually moved towards research pull and collaborative research models. The current agricultural innovation systems perspective goes beyond seeing research as the main input to change and innovation, and recognises that innovation emerges from the complex interactions among multiple actors and is about fostering combined technical, social and institutional change.
The privatization of agricultural research and extension establishments worldwide has led to the development of a market for services designed to support agricultural innovation. However, due to market and systemic failures, both supply side and demand side parties in this market have experienced constraints in effecting transactions and establishing the necessary relationships to engage in demand-driven innovation processes.