The Agribusiness for Trade Competitiveness Project (ATC-P), branded as Katalyst, is a pioneer market systems development project contributing to sustainable poverty reduction in Bangladesh. It is implemented by Swisscontact under the umbrella of the Ministry of Commerce, Government of Bangladesh. The project has been operating in Bangladesh since 2003 in three phases.

The ‘ICT based Customer Care Solution for Poor Farmers’ is a case study that highlights Katalyst project’s work in developing low cost ICT solutions for farmers by collaborating with various public and private sector partners. The case study specifically focuses on a missed call based agriculture helpline service that was developed in collaboration with leading agriculture input companies. The service provides agriculture information solutions to smallholder farmers for free. Till date, the service has benefitted approximately 160,000 farmers.