This report sets out the synthesis of work carried out within the framework of the Sahel and West Africa Club (SWAC) Secretariat Initiative on “The family economy and agricultural innovation: towards new partnerships”. The initiative aimed to stimulate analyses, collect field data and case studies that encourage debates between regional actors, with a view to informing the development of regional policies and actions in order to promote and strengthen producer access to agricultural innovation, where most producers are anchored in the family economy.

The quality of rural extension and advisory services is a crucial element in fostering innovation and rural development. This article aims to clarify the concept of quality of rural extension and to develop a preliminary theoretical framework. An ample literature review was conducted in search of articles on service quality and quality of rural extension and advisory services. The first part presents the main results of the literature search on quality of extension services. The definition of quality is not universal.