Little is known about effective ways to operationalize agricultural innovation processes. The authors of this article use the MasAgro program in Mexico (which aims to increase maize and wheat productivity, profitability and sustainability), and the experiences of middle level ‘hub managers’, to understand how innovation processes occur in heterogeneous and changing contexts. Their research shows how a program, that initially had a relatively narrow technology focus, evolved towards an innovation system approach.

The article presents indicators of the agricultural industry management system: doing business in a digital and technological transformation from the perspective of an ontological approach. It is important to note that it is impossible to transform under the requirements of the modern world without the introduction of innovation. However, innovation is always marked by financial costs and loss of time, which reduces the innovative activity of organizations in the agricultural sector, and, therefore, determines the diagnosis of innovation and investment policy.

The aim of this study was to identify the actors involved in the innovation system producers of corn Mexico Center Region, highlighting the role of the actors of institutional support in adoption of innovations. To do this, 490 corn producers served within the framework of MasAgro 2012 program, in the states of Guerrero, Hidalgo, Puebla, Morelos, State of Mexico and Tlaxcala were interviewed. The degree of adoption of innovations was measured, and using the methodology of social network analysis linking between actors analyzed.