Despite typically beingregarded as ‘low-tech,’ the Food Manufacturing and Technology Sectoris increasingly turning to open innovation practices involving collaboration with universities in order to innovate. Given the broad range of activities undertaken by this sector and thefact that it utilises analytical, synthetic, and symbolic knowledge for innovation, it makes an interesting case study on the factors that influence the formation of University-Industry links.

The quality of rural extension and advisory services is a crucial element in fostering innovation and rural development. This article aims to clarify the concept of quality of rural extension and to develop a preliminary theoretical framework. An ample literature review was conducted in search of articles on service quality and quality of rural extension and advisory services. The first part presents the main results of the literature search on quality of extension services. The definition of quality is not universal.