Despite typically beingregarded as ‘low-tech,’ the Food Manufacturing and Technology Sectoris increasingly turning to open innovation practices involving collaboration with universities in order to innovate. Given the broad range of activities undertaken by this sector and thefact that it utilises analytical, synthetic, and symbolic knowledge for innovation, it makes an interesting case study on the factors that influence the formation of University-Industry links.

Rural extension is a process of work and accompaniment with the producer aimed to sustainable development of their skills. In Mexico, a series of extension models have been adapted, that goes from the US, implemented in the early 1980’s, to the hub model or innovation node (platform - demonstration module - extension area) applied since 2010 under the MasAgro Program. The aim of this paper is to analyze the various processes of extension in Mexico.