This article adds to the literature about the impact of social networks on the adoption of modern seed technologies among smallholder farmers in developing countries. The analysis centers on the adoption of hybrid wheat and hybrid pearl millet in India. In the local context, both crops are cultivated mainly on a subsistence basis, and they provide examples of hybrid technologies at very different diffusion stages: while hybrid wheat was commercialized in India only in 2001, hybrid pearl millet was launched in 1965.

In Sub-Sahara Africa, adoption rates of improved crop varieties remain relatively low, which is partly due to farmers’ limited access to information. In smallholder settings, information often spreads through informal networks. Better understanding of such networks could potentially help to spur innovation and farmers’ exposure to new technologies. This study uses survey data from Tanzania to analyze social networks and their role for the spread of information about improved varieties of maize and sorghum.