Little is known about effective ways to operationalize agricultural innovation processes. The authors of this article use the MasAgro program in Mexico (which aims to increase maize and wheat productivity, profitability and sustainability), and the experiences of middle level ‘hub managers’, to understand how innovation processes occur in heterogeneous and changing contexts. Their research shows how a program, that initially had a relatively narrow technology focus, evolved towards an innovation system approach.

Using a mixed methods approach, this study gathered the views of farmers, farm advisors, and industry representatives about integrated farm management in England and Wales, and interpreted these through a theoretical framework to judge the strength of the concept. Overall, the general principles of Integrated Farm Management were found to be coherent and familiar to most of our respondents. However, the concept performed poorly in terms of its resonance, simplicity of message, differentiation from other similar terms and theoretical utility.

The aim of this study was to identify the actors involved in the innovation system producers of corn Mexico Center Region, highlighting the role of the actors of institutional support in adoption of innovations. To do this, 490 corn producers served within the framework of MasAgro 2012 program, in the states of Guerrero, Hidalgo, Puebla, Morelos, State of Mexico and Tlaxcala were interviewed. The degree of adoption of innovations was measured, and using the methodology of social network analysis linking between actors analyzed.