Using a mixed methods approach, this study gathered the views of farmers, farm advisors, and industry representatives about integrated farm management in England and Wales, and interpreted these through a theoretical framework to judge the strength of the concept. Overall, the general principles of Integrated Farm Management were found to be coherent and familiar to most of our respondents. However, the concept performed poorly in terms of its resonance, simplicity of message, differentiation from other similar terms and theoretical utility.

The aim of this paper is to propose an innovative operational framework that couples life cycle assessment (LCA) and a participatory approach to overcome these issues. The first step was to conduct a progressive participatory diagnosis of the socio-ecological structure of the rural territory and to characterise the main cropping systems. The results of the diagnosis and other data were progressively triangulated, validated and consolidated with the stakeholders at the territorial level. The paper discusses the quality and validity of data obtained using a participatory approach.